Client: Sobey's Canada

Need: Cooked chickens were being sold in clear plastic containers, with plain labels. Customers needed to be able to more easily read the labels and have a more convenient way to carry the chickens home.

Challenge: To design a strong packaging sleeve that would sell more chickens and make them easier and safer for customers to carry.

Solution: We created sleeves wrapped around plastic containers that held cooked chickens, with a handle as part of the design for hot product transport. Sobey's now had high-quality graphics on the sleeves, printed five colours each, with high gloss aqueous coating, on .016 pt Clay Coated Kraft Back stock. The new sleeves allowed for product visibility, and also held the containers shut.